After more than ten years freelancing and working for studios, I started to feel a persistent itch at the back of my mind. I was proud of my work and the direction it was taking me, but I had a deep desire to explore photography in a completely new way. The effort I put into getting “the shot” began to take up so much mental space, and I sometimes found myself questioning whether client work truly played to my strengths.

​

Now, I’m at the beginning of a big leap—one that requires me to completely rethink my business approach and, more importantly, my creative process. After spending so much time tuning into what clients want, turning inward to figure out what I need has been jarring and awkward, with far more hurdles than I expected. But I love this. Every time I walk into the studio to work on a project, I think, “ugh, this is art.”